Consumer and Business Buyer Behavior 138ĭeveloping Marketing Strategy and the Marketing Mix 6. Marketing Research and Information Systems 5. ![]() ![]() Strategic Planning and the Marketing Process 34Īnalyzing Marketing Opportunities 3. Marketing in a Changing World: Creating Customer Value and Satisfaction 2. ![]() Prentice Hall, Upper Saddle River, New Jersey 07458Ĭontents Understanding Marketing and the Marketing Management Process 1. Gary Armstrong University of North Carolina
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